Although this post is written for dive centers and resorts, the same principles apply to any small business interested in learning more about the basics of search engine optimization and improving search rankings. I’m concentrating on the basics because that’s where we all need to start, and many dive centers are not familiar with them at all.

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As a website manager for more than 20 WordPress installations, I’ve become familiar with the quality assurance (QA) testing, backup, update and check out process for the WordPress core application and the more than 25 plugins I use. If you’re managing your own WordPress installation, these tips should help you in the future.

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Within the last year, I’ve worked with one client that had already purchased hosting services from GoDaddy. No offense, but as far as I’m concerned, GoDaddy is just fine for domain registration, but are very lacking when it comes to hosting.

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I’ve been experimenting with the Shopp eCommerce plugin for WordPress and I found an issue that has already been reported, but has not made it into an updated version yet. A patch is available.

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I thought I would put together the steps I used to add Facebook comments to a Builder website. I completely understand there may be WordPress plugins that may work for some implementations, but for the installation I was working on the following requirements existed. [Read more...]

With the scuba industry as one of our market niches, Spider Creations headed to Orlando, Fla. this week and we’ll be at the Diving Equipment & Marketing Association’s (DEMA) annual trade show open to industry professionals. Our visit was a last minute decision, so we’re not in the official guide, but we should be in the supplement and we are located at booth 1212 in between Scuba Radio and IANTD.

Yes, we do have a 2011 DEMA Special in place and available through 5 p.m. on Sunday. Stop by for a free consultation on your way in or out, as we are 35 steps from the show entrance.

Our consultation will include a brief review of your current website and a discussion about future business requirements.

Spider Creations can bring you website and email marketing support from someone who has more than 10 years in the scuba industry as an instructor, dive center manager in both New England and the Bahamas.

See you this week!

Managing an e-mail distribution list for a small business with 20 clients is easy, managing a list with more than 100 clients is not easy. Fortunately, significant improvements have been made to the tools we use to manage and distribute e-mail campaigns to your customers.

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