Category Websites

13
Nov

Bring social media followers back to your website!

Social media is like any other marketing tool. To be effective we need a measurable “call to action.” Many small businesses are using Facebook, Twitter, Google+ and other sites thinking it’s working since they see likes, shares and comments. That’s great, but are you bringing them back to your website? Into your store? Into buyers?

9
Nov

Managing your small business e-mail distribution list

Managing an e-mail distribution list for a small business with 20 clients is easy, managing a list with more than 100 clients is not easy. Fortunately, significant improvements have been made to the tools we use to manage and distribute e-mail campaigns to your customers. The first efforts to deliver e-mail campaigns to customers were pretty straight …

13
May

Search engine optimization for dive centers & other websites

Although this post is written for dive centers and resorts, the same principles apply to any small business interested in learning more about the basics of search engine optimization and improving search rankings. I’m concentrating on the basics because that’s where we all need to start, and many dive centers are not familiar with them at …

12
May

Managing your WordPress installation

As a website manager for more than 20 WordPress installations, I’ve become familiar with the quality assurance (QA) testing, backup, update and check out process for the WordPress core application and the more than 25 plugins I use. If you’re managing your own WordPress installation, these tips should help you in the future. First things …

9
Mar

Add Facebook comments to iThemes Builder site

I thought I would put together the steps I used to add Facebook comments to a Builder website. I completely understand there may be WordPress plugins that may work for some implementations, but for the installation I was working on the following requirements existed. We did not want the visitor to have a user experience …